Creative therapies in Business and Innovation



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Through this blog, I would like to talk about the methodology that I plan to follow to achieve an outcome.

Since then, I have been reading up on innovation and what role can a designer play in this field. I realized that Business innovation affects many different parts of the society, culture, environment using technology, services, products, or processes. As a designer, it is my responsibility to resolve collective problems in a sustainable and efficient way, usually with new processes.

Known Methodologies

The what-if methodology helped find new paradigms in potential future awaiting configuration by today’s choices.

Next to this, I am also very familiar with the Double Diamond Design Methodology by the design council. The main feature of the Double Diamond is its emphasis on the “divergent” and “convergent thinking”, where first many ideas are created, before refining and narrowing down to the best idea. This is happening twice in this model — once to confirm the problem definition and once to create the solution. Since I am still on my journey to identify a problem and develop a research question, I think this methodology suits the timeframe and my mindset. Having said that I will still explore and fall upon my learnings from other processes and methodologies.

Yet to explore methodology


The 3 horizons model is a growth strategy framework that you can use to think about the future of your company. It can help you manage growth in a coordinated way.

The model described innovation occurring on three-time horizons:

  • Horizon 1 ideas provide continuous innovation to a company’s existing business model and core capabilities in the short term.
  • Horizon 2 ideas extend a company’s existing business model and core capabilities to new customers, markets, or targets.
  • Horizon 3 is the creation of new capabilities and new business to take advantage of or respond to disruptive opportunities or to counter disruption.

In my understanding, this model goes well for long-term innovation and disruptive innovations like Uber, Tesla, or Airbnb. However, The Three Horizons model is still very useful as a shorthand for prioritizing innovation initiatives.

Role of a designer in the business.

Do businesses truly have an understanding of what it means to innovate, Is there a recipe? What role can I play?

When the time came to chose the squad(area of interest), I was a little hesitant in the beginning as I am a UX designer where I learned problem-solving using the human-centric approach, I am now studying Service design where I am currently learning systems design and solving problems at a systemic level and planning for a major project in Business. This step is kind of exciting and terrifying at the same time. Exciting because I have always wanted to explore this field and innovations come with the design. Terrifying because I am still new to this and still trying to figure out my way ahead.

Designer roles have been evolving tremendously, particularly as Design Thinking has become a crucial component in defining the success of many organizations. Design as a field is shifting its perspectives with the merger of different disciplines, such as Psychology, Industrial Design, Branding, Research, Graphic Design, and the list goes on and on. Another important discipline that is slowly recognizing the importance of design is Business. As a successful designer, it's important to understand the motives of users and the business.

I have always been a designer or linked to some kind of creative field, thinking about business and its functioning on a literal basis gets difficult for me as my designer mind always and always takes an empathy-first approach. However, change in processes to build efficiency has also been my area of interest, and hence finding a sweet spot between the two is my motto.

References 2021. [online] Available at: <> [Accessed 20 May 2021].

Harvard Business Review. 2021. McKinsey’s Three Horizons Model Defined Innovation for Years. Here’s Why It No Longer Applies.. [online] Available at: <> [Accessed 20 May 2021].



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